Marketing has always been important when selling anything. A house is no exception. So it is extremely important to implement aggressive marketing techniques to make your home stand out! The name of the game is getting people interested. The more of those you get, the higher your odds of selling.
We’ve compiled a couple of pointers to help get your house the exposure it needs.
Studies have shown that pictured homes receive 15 times more interest from buyers. Since the majority of people search first for homes online, you will want to make sure that as they do their quick photo searches, your home’s picture call their attention.
Exterior: Keep your exterior frontal pictures focused on the home as the primary object of the picture by keeping streets, sidewalks, and cars out of view. Of course, outside cleanliness and great landscaping will go a long way in also making it an inviting home.
Interior: Again, making it inviting is the key. You will be able to create that by showing clean and very well lit rooms. Make sure all the blinds and drapes are open to create that open feeling when you work on capturing the whole space of each room. Decorative pieces and floral arrangements will also go a long way in making your dinning room and kitchen a comfortable place to be in.
What you ultimately want to do is give that buyer a quick glimpse of how they would live if they were to live there.
Signs serve sellers in multiple ways. The first thing it does is let people know that your home is for sale. But most importantly, it can be used as an information hub for all interested parties. By attracting them to an accessible sign stand with a flyer box, interested parties will be able to gather enough information for them to decide if they want to inquire more about the house or move on and make everyone’s process more efficient.
The flyers available to buyers in the flyer box attached to the sign will provide buyers with enough information about the home for them to pre-qualify themselves. Flyers include a seller’s phone number, pictures, a description of the home, and enough area information that will make the home more appealing (ex. Parks, accessibility to highways, etc…).
Actively advertising the home for more people to find will build your marketing momentum and your reach for people looking to buy. Online advertising, print advertising, and direct mail have proven to be very effective to create buyer awareness.
Online Advertising: Yourkasa has made online marketing a very cost effective way for home sellers to market and even complement their current marketing. Even if marketing with other companies or ways. Yourkasa uses many internet marketing techniques to constantly be an option for home buyers looking for homes. Search engine optimization techniques and pay per click marketing lead the online marketing techniques. Direct mail, e-mail marketing, and telemarketing campaigns are also used to drive the connection between homebuyers and sellers.
Print Advertising: This is usually a more expensive route to take and is used by sellers trying to reach a particular subset of buyers. Major and local newspapers are very common forms of print advertising that depending on their reach can target a particular area.
Direct Mail: Direct mail can be a labor intensive way of marketing but very effective. Sending it out to neighbors who want family members or friends living close to them and real estate agents with buyers wanting to move to the area can cut down the time to sell significantly. If you do not have an agent representing you, you can buy a list of buyers from a listing broker.
There are numerous other things sellers can do to market a home. Below, are other things you should consider when promoting it.